We Could Even...

We're a small creative digital agency working with charities, NGOs and non-profits

We're pushing the boundaries of what's possible without a big agency budget

Have a brief? We could even go beyond what you thought was possible...

Campaigns

We can help shape your campaign strategy and tactics to maximise your impact - whether your goal is political change, supporter recruitment or supporter retention.And we can help you understand what technology you need, and either help you make the most of your existing software and tech infrastructure, or design and build something bespoke if that's the right solution.

Templates

We can design and set up campaign/advocacy and fundraising page templates, optimised to maximise conversions and accessibility.We also offer an add-on for Engaging Networks that improves form validation and accessibility, and enables extra features like address autocomplete and image uploads.We have over 20 years combined experience with Engaging Networks and we're an Engaging Networks accredited partner agency.

Supporter engagement

We can work with you to create beautiful interactive experiences for your supporters – driving engagement and spurring more people to take meaningful action.

Inspired by Spotify ‘Wrapped’ — the rundown of your listening over the past year — we conceived and built a Year in Review tool that several charities are now using. It shows supporters the difference they made personally, weaving data about their campaign actions and donations into a wider story.Read a case study here including an example of the great results for Refugee Action increasing online engagement and donations.

CPRE is one of several organisations we've helped increase engagement by creating dynamic social sharing images for campaign actions.They asked their supporters to count the number of stars they could see at night, to help measure light pollution. Personalised share images for each supporter helped boost engagement and interest. Watch a case study of the project (uses our former name, Root to Branch).

Data visualisation and mapping

Showing supporters how they or their local area are affected is a powerful way to motivate them to take action.But creating data visualisations and maps that work well can be tricky – off-the-shelf tools can be inflexible, and custom solutions are often expensive.We can solve this, helping you not just present data better but also use it to tell rich, engaging stories and drive action, more easily and at less cost than you might expect.Read client case studies:Action for Children - A Local Story Told Through DataPlan International UK - Data and Stories in the Fight for Girls’ RightsCare and Support Alliance - A coalition collaboration using local dataClick on the images below to see examples of our work in action:

Who we are

Glyn Thomas and Joe Derry Hall from We Could Even (previously Root to Branch) have worked together for six years delivering projects for a range of charities in the UK, Europe and the US including CPRE, Friends of the Earth, Hope Not Hate, Refugee Action, RSPB, Save the Children, Versus Arthritis and many more.We have previously worked in-house in different UK and international charities, including coalitions and alliances.We have over 20 years combined experience with Engaging Networks and we're an Engaging Networks accredited partner agency.We are based across Edinburgh, Berlin and London.

Joe Derry Hall

Joe combines a communications and campaigning background with design and full stack developer skills – experienced creating interactive websites, data visualisations and more. With a mix of creative and technical expertise, he's a highly effective collaborator, able to see the bigger picture and contribute ideas.

Glyn Thomas

Glyn is a digital strategist and web developer, with experience as both a campaigner and fundraiser. He has worked with over 100 organisations in the UK, Europe, North America and Asia since 2008. This has given him real insight into the challenges organisations working on a range of issues face, and how to solve them.

Some of our clients

Get in touch

We'd love to talk about your next project.

We Could Even LLPRegistered address: 5 South Charlotte Street, Edinburgh, Scotland, EH2 4ANCompany number: SO307782

←Data visualisation and mapping

Action for Children:
A Local Story Told Through Data

“Our Child Poverty Tool is a really engaging way to display localised data on poverty and hardship, tailored to a supporter’s local area, alongside case studies and a call to action. We would have never achieved something so ambitious and unique without working with We Could Even.”

The challenge

Child poverty in the UK is a stark and persistent issue. Despite strong evidence of its causes, impacts, and solutions, government policy continues to deprioritize it. Action for Children wanted to change that by creating an engaging digital tool to raise awareness, motivate action, influence policymakers, and more.The opportunity was to bring together different local data to tell a compelling story that builds empathy, urgency, and understanding. The challenge? While plenty of data was available — spanning free school meals, food banks, fuel poverty, and more — it was scattered across sources and not presented in a user-friendly way. Action for Children also needed to balance this data-heavy approach with human stories that highlighted the real impact of poverty on children’s lives.

The solution

Visit the site nowWe worked with Action for Children to create an interactive digital experience within the Engaging Networks platform. Users began their journey by entering their postcode or selecting their local area, immersing them in a story of how child poverty affects their community.The tool blended powerful local statistics with human stories, using varied data visualizations—graphs, charts, and icons—to make the information engaging and accessible. Big numbers and bold visuals highlighted key facts, while optional explainers and detailed data sources provided extra depth for those who wanted it.Human connection was at the heart of the design. Large, direct photos of children and families brought the issue to life, complemented by real-life stories of resilience and hardship. These elements ensured the tool didn’t just inform but connected emotionally with users.To avoid overwhelming audiences, we carefully balanced the content. Key statistics were front and center, while additional information—such as case studies and in-depth data sources—was hidden but easily accessible. The result was a seamless user experience that catered to different levels of interest and engagement.Calls to action were integrated throughout, with a floating action bar at the bottom of the screen to maintain focus. Supporters were encouraged to email their MPs with tailored campaign messages, while MPs could access a personalized data-driven PDF briefing for their local constituency. This briefing automatically generated 650 versions, each displaying constituency-specific data, and could be updated in real time.

The impact

The tool was designed for long-term use, with content and data that could be updated as needed. Its flexibility meant it served diverse audiences, from campaign supporters and policymakers to journalists and local authorities.The results were significant:5,000 supporters engaged with the tool.
950 emails were sent to MPs, urging them to act.
MPs accessed the data-driven briefing 1,000 times.
Internally, the tool became a key resource for Action for Children’s campaigns and fundraising teams, including use at Party Conferences to engage stakeholders.By turning data into a story—and balancing it with human connection—this project showed how digital tools can drive both understanding and action.

Testimonial

Freya Trevor-Harris, Campaigns and Activism Manager, Action for Children:“I would highly recommend working with We Could Even. In fact, I already am often singing their praises! They’ve created really lovely, engaging templates for our Engaging Networks pages, as well as being invaluable in helping us set up our tracking. These templates are really clear and slick and make it easy to create smooth journeys for supporters.We Could Even have also worked with us on specific projects to create imaginative custom pages to help us mobilise our supporters in new ways. Our Child Poverty Tool is a really engaging way to display localised data on poverty and hardship, tailored to a supporter’s local area, alongside case studies and a call to action. We would have never achieved something so ambitious and unique without working with We Could Even. We’ve really benefited from their wide-ranging expertise in supporter mobilisation, thinking about both what the concept offers to supporters and what it is trying to achieve, as well as all the tiny technical details like how to get a box to pop up at the right time!As someone who has used Engaging Networks for a number of years, I’ve been so pleased to work with We Could Even and benefit from their tips and insights to help me get more out of the platform. They’re fantastic at providing that outside perspective and helping you think through your plans in detail. I also appreciate that the templates and pages they build for us are made to be flexible and editable, so they can be very useful to us. This is a real highlight as I have found when working with agencies before a tendency for them to provide rigid products that then require a fair bit of external support to maintain or change.I’ve found Joe and Glyn brilliant to work with, always helpful and prompt in their responses and support, and giving helpful and honest advice. When timelines or projects have changed track or been under time pressure, they’ve been able to help me come up with alternative plans to still deliver the outcome we’re hoping for. When we attended the Engaging Networks conference to present together in 2024, we were a real team!”

←Data visualisation and mapping

Plan International UK:
Data and Stories in the Fight for Girls’ Rights

“I always look forward to working with Joe and Glyn from We Could Even… finding creative and innovative ways to deliver the best product”

The challenge

Progress on girls’ rights in the UK is far too slow leaving many promises of change unfulfilled. To accompany its flagship State of Girls’ Rights in the UK 2024 report, Plan International UK needed a digital campaign tool to drive home the urgency of the issue. They sought to communicate their message in a way that was bold, compelling, and impossible to ignore – one that would fire people up and compel them to take action.The task for us was clear: make the data personal, engaging, and actionable. But there were challenges. Data came from multiple sources, varied across local authority, regional, and national levels, and differed in format between UK nations. Above all, the project had to tell a story that would motivate action, amplifying girls’ own voices and present their lived experiences at the forefront of the campaign.

The solution

Visit the site nowWe collaborated closely with Plan International UK to create an interactive scrolling webpage within the Engaging Networks platform, working together on the design through a series of iterations.To reflect the urgency of the campaign, we worked hard to make the text short and direct, with a restless, no-more-excuses tone that kept inviting the user to engage in doing something. Calls to action were embedded throughout the page, encouraging supporters to advocate for change with MPs or share the campaign on social media.There was a lot of content available and part of the challenge was to break this up into manageable parts and weave content together through a long scrolling page. We recommended structuring the content into thematic sections – Violence, Health, Education, and Money.This was framed by an introduction and a tailored summary of data specific to the user’s area to immediately grab supporters and give them an indication of the challenges girls face in their area (showing contrasts between areas but making clear that nowhere in the UK are things good enough). The final section had ways to take action (asking supporters to contact their MPs with specific campaign asks) and more information on the stats used for those who wanted it.Each section combined bold visuals, large photos of girls who Plan International UK work with, and striking quotes that directly reflected girls’ lived experiences. Data visualisations and graphs transformed raw statistics into clear, hard-hitting insights. Subtle animations brought the content to life, while the page’s high-contrast colors and prominent buttons ensured accessibility and focus.As well as a main version of the action page for supporters, we also created a second version targeted at MPs where Plan International UK could include tailored calls to action and MPs could download a PDF briefing for their local area – the charity could control the template for this and we created functionality to automatically insert local data for each of 650 MPs.

The impact

The tool was like a wake-up call - supporters couldn't help but see the lack of progress right in their local area. This local data also made the issue feel personal, showing the challenges faced by girls in their own local community, adding emotional resonance with a focus on girls’ voices and complemented by a bold design. And this meant supporters were moved to action - not just informed about the issue but hopefully becoming part of the solution.By fusing visual storytelling, data, and activism, this project demonstrated the power of digital tools in driving change for a cause as critical as girls’ rights.The tool tapped into a strong desire among the public to compare their local area with others, and has been used by over 50,000 people. It also contributed to a huge increase in website traffic for Plan International UK around the launch.

Testimonial

Christopher Harlock, Campaigns Lead, Plan International UK:“I always look forward to working with Joe and Glyn from We Could Even. They combine the ability to interrogate a brief, finding creative and innovative ways to deliver the best product, with building simple, easy to use and flexible templates that me and my team can continue to work with and develop.”

←Data visualisation and mapping

Care and Support Alliance:
A coalition collaboration using local data

“From the very beginning, Joe and Glyn brought fresh ideas and expertise to the table, and rose to the challenges of coalition campaigning”

The challenge

Over 2.5 million people in England are waiting for social care. With a General Election, new MPs and a new Government coming in, how could we help get social care higher on their priority list? This was the challenge from the Care and Support Alliance, a coalition of over 60 of Britain’s leading charities campaigning on this issue.The national picture was well known. What the public and MPs knew less about was the scale of the problem locally – how it affects people in your local area. Using data compiled on a local authority level by the Care and Support Alliance from various sources, they asked us to help them use this to motivate supporters to take action in Engaging Networks.To make things more complicated, the action needed to work for all their member organisations large and small, set up within the central alliance Engaging Networks account but also member organisations’ own accounts, fitting with any organisation’s template and potentially dozens of different brands. And all of this needed to be something easy for staff members to add without any technical expertise.

The solution

Visit the site nowStepping back from the data, we realised at the heart of the campaign we needed to tell a human story that anyone could relate to – if you’re someone whose life is touched by care or you have only a limited understanding.The core content we created was a video (in portrait format optimised for mobiles) telling the story of social care in your area – all you had to do was enter a postcode to start. The video was embedded in an email to target action, asking people to contact their MP to prioritise social care reform in the next parliamentOn the surface it looked simple – and was easy for teams to add to their own Engaging Networks account, with just a few lines of code. Behind the scenes, a lot more was going on…The ‘video’ was actually an animated series of images and text that could pull in the latest local data from Engaging Networks Reference Data. It could be reskinned to any organisation’s brand colours in a few seconds.For every local area we created four different versions in fact, catering to the experience of social care for different people – older people, working age disabled people, unpaid carers (who are often family members) and paid professional carers. An organisation focussed on just one of those groups could simply show that version, or if desired they could give their supporters a choice of which versions to see.Throughout the entire process it was a close ongoing collaboration with the Care and Support Alliance team, as well as building in time and a process for user testing from across the alliance and disabled and older people and carers, iterating based on their feedback.One of the key issues that came to the surface was getting right how to portray social care and the people it touches. The problems are stark and they wanted to motivate people to take action to fix what’s wrong. But at the same time, they also wanted to show the positive side of what good social care can do, and how it can enable people to live their lives. Key to telling these stories was weaving together the right language and finding good images that told the story but also showed diversity, dignity and the humanity of good care.Accessibility was particularly important given the range and likelihood of disabilities amongst supporters of the different charities involved. We worked to try to make the design, content and interaction as accessible as possible in a range of ways. We kept language short, clear, direct and jargon-free. Animated text and images made the on-screen content visually engaging, but animations could also be easily turned off by users. We included alongside it a spoken audio-only version (voiced by AI because we needed it to include different data for each local area), a text-only version. These are just a few of the techniques we employed.A group of people we were also thinking about especially was MPs – the target of messages from supporters – and how to maximise the impact of the action for them. As well as including local data in supporter messages to MPs, we enabled the Care and Support Alliance to insert a link to a tailored downloadable PDF factsheet with local data from the supporter’s local authority into the message.We also wanted to ease the path to action and optimise what supporters would do at every point. When a supporter completed the action, they were asked to share to their social networks – using not just to a generic page, but with customised share images again showing local data about social care in their area and using an image from the tailored video they had just seen.

The impact

Taking time to get this right together paid off, being prepared in the run-up to the General Election in order to take widespread action soon after.The content supporters saw motivated many to action and conversion rates were good at each step. Nearly three-quarters of supporters watched at least 80% of the way through the video, and half of the supporters who came to this page went on to take action. We also heard anecdotal qualitative feedback that supporters really liked seeing the reality of their local area shown to them.Across the coalition 30 organisations enthusiastically promoted the campaign via email and social media– over 6,000 emailed their new MP, including reaching every MP in Parliament. New Prime Minister Keir Starmer and Secretary of State for Health and Social Care Wes Streeting were both aware of the campaign: Keir Starmer was contacted by lots of his own constituents – his office contacted Streeting directly about the campaign.There was also targeted public affairs outreach to key MPs, and coalition members used the action again to download local PDF factsheets before meeting with MPs which they found really useful.This was part of a wider integrated campaign by the alliance which included press coverage in nearly 200 pieces of media coverage – including the Daily Mail, Independent and many newspapers/sites.

Testimonial

Olivia Pinfold, Campaigns Officer, National Autistic Society / Care and Support Alliance:“We Could Even have been brilliant to work with throughout this project. From the very beginning, Joe and Glyn brought fresh ideas and expertise to the table, and rose to the challenges of coalition campaigning, creating instructions for our members, multiple versions of the action to suit different needs, and placing accessibility at the forefront of design. It was a thoughtful, collaborative and clear process - and the outcome was a really useful and effective tool that we are able to easily update and repurpose for different influencing opportunities.”